Skullcandy is a unique brand that is not afraid of being in the front when it comes to new ideas and differentiation. This time, the company thinks that many users will be perfectly happy to buy new affordable true wireless earbuds that come with a USB-C charging case but not internal battery, saving not only in costs, but also in wasteful materials. The open-case design limits plastic use, while built-in magnets keep the buds secure in the case.
After conducting an environmental impact analysis using third-party partner Ecochain, Skullcandy found lithium batteries to be one of the worst carbon offenders for true wireless electronics. EcoBuds' battery-free case design, coupled with reduced virgin plastics, achieves a 1.35kg CO2eq total carbon footprint, marking a 50% reduction from similar products. Meanwhile, the buds still offer eight hours of battery life with Rapid Charge, as well as a built-in USB-C cable allowing the ability to reverse charge from a phone on-the-go.
The new, environmentally-conscious EcoBuds True Wireless Earbuds are also made with 65 percent certified recycled plastics, 57 percent less heavy metals and boast a 50 percent lower carbon footprint than comparable products on the market for a fraction of the cost, making sustainability accessible to all.
"In the fiercely competitive true wireless audio market, consumer concerns about battery life have sparked a battle among manufacturers to increase battery capacity," says Justin Regan, VP of Marketing at Skullcandy. "Our research shows this has led to the production of larger batteries than necessary, surpassing actual consumer needs. Unfortunately, this trend of over manufacturing batteries is detrimental to the environment."
With the EcoBuds, Skullcandy is challenging industry assumptions by making more conscious decisions on how much battery is really needed in order to reduce the harmful impact of lithium on our environment. "EcoBuds are a direct challenge to battery-anxiety assumptions, offering all-day battery life without wasteful overproduction and no compromise on sound quality," adds Justin Regan, VP of Marketing at Skullcandy.
Designed for the eco-conscious consumer, Skullcandy Ecobuds' small form factor do not compromise sound quality or performance. The buds feature a minimal design featuring a blue and white marble pattern "Glacier" colorway, paying tribute to the natural landscapes Skullcandy aims to protect. For just $39.99 MSRP, users will get a design that can be adjusted with Music, Bass Boost and Podcast EQ presets, and feature Auto On/Connect, call, track and volume controls with capacitive touch. For the usage profile it is also important to highlight that either of the earbuds can be used at a time with no compromise on features but stereo listening itself.
www.skullcandy.com
