All items tagged with consumer behavior (35)

Sennheiser Unveils New HD 550 Headphones That Are Actually Very Good but Look Exactly Like Other Sennheiser Headphones

March 21, 2025 by Joao Martins

Sennheiser Unveils New HD 550 Headphones That Are Actually Very Good but Look Exactly Like Other Sennheiser Headphones

Sennheiser launched new headphones that could easily be confused with other existing designs from the brand. But the new HD 550 headphones are supposed to be a decent product that should hit the sweet spot between a solid performer and an ultra-light build at an affordable price. Sonova, the company now responsible for Sennheiser’s consumer products, says the new HD 550 could even be compelling for gamers seeking superior sound reproduction that outshines its price tag. We have a few questions.

Perception, Stigma, and Ergonomics in Hearing

October 3, 2024 by Joao Martins

Perception, Stigma, and Ergonomics in Hearing

Let’s address the stigma "thing." Is it "awkward" to wear standard consumer earbuds (e.g., AirPods) to compensate for hearing loss? Are standard hearing aids a visible sign to informs others that a person has a disability? Are we supposed to have to explain that "these things are actually hearing aids"? This article discusses product design, hearing aids, the stigma associated with its use, and how that could complicate the ongoing convergence with consumer-oriented hearing assistance and enhancement.

Skullcandy Challenges Wasteful Battery Production with Ecobuds Sustainable Earbuds

March 5, 2024 by Joao Martins

Skullcandy Challenges Wasteful Battery Production with Ecobuds Sustainable Earbuds

Skullcandy announced its newest EcoBuds True Wireless Earbuds, which are touted as the brand's most sustainable product to date. The bold new design introduces a battery-free charging case, and boasts a 50% lower carbon footprint than similar products. Not only are the Skullcandy Ecobuds made with recycled materials, the company suggests that its new Bluetooth 5.2 earbuds will be perfectly fine working up to 8 hours a day, while 10 minutes of charging will give users 2 hours of playtime.

Inspire the Possibilities with Bluetooth LE Audio and Auracast

February 16, 2024 by Joao Martins

Inspire the Possibilities with Bluetooth LE Audio and Auracast

An Interview with Chuck Sabin, Senior Director, Market Development, Bluetooth SIG. The Auracast Experience at CES 2024 enabled much more awareness about the possibilities of the technology and certainly caused a lot of press coverage. But it also generated several questions from many manufacturers who are eager to get to market. Anticipating that scenario, I scheduled an interview with Chuck Sabin to discuss the Bluetooth SIG's perspective of the roadmap for LE Audio and Auracast.

HEAD acoustics Introduces Silent Motorized Rotation of Artificial Heads

December 14, 2023 by Joao Martins

HEAD acoustics Introduces Silent Motorized Rotation of Artificial Heads

HEAD acoustics created the first virtually silent platform for the natural rotation of artificial heads, enabling all types of measurements under natural behavior conditions, critical for many applications including systems with head-tracking. move°S is an optional, software-controlled upgrade for all HEAD measurement systems HMS II.x and Head Shoulder Units (HSU) III from the 2021 generation onwards.

37% of Smart Home Shoppers Report Matter Certification Is Important in Purchase Consideration

November 28, 2023 by audioXpress Staff

37% of Smart Home Shoppers Report Matter Certification Is Important in Purchase Consideration

New consumer research from Parks Associates highlights the importance of interoperability, with the new Matter standard poised to transform the industry. The new study shows 37% of US internet households currently shopping for smart home products consider Matter certification to be important or even critical in their purchase decision. The latest smart home and security research from Parks Associates will be presented at CES, January 9, 2024, in Las Vegas.

Jabra Study Says That Using Professional Technology Is Vital for Hybrid Working Trust and Equality

November 7, 2023 by audioXpress Staff

Jabra Study Says That Using Professional Technology Is Vital for Hybrid Working Trust and Equality

Jabra has conducted new research at the Behavioural Lab of the London School of Economics (LSE) to understand the dynamics of meetings and the impact of technology in hybrid working behavior. The report, "Meeting great expectations: Behavior, Emotion and Trust," found that meeting members were more engaged (56%) during face-to-face collaboration. In online meetings, there was a 22% increase in trust between remote participants seen using professional collaboration tools.

OTC Hearing Aids One Year Later – Mission Accomplished?

November 3, 2023 by Andrew Bellavia

OTC Hearing Aids One Year Later – Mission Accomplished?

The White House blog of August 2022 announcing the FDA’s release of the Over-the-Counter (OTC) hearing aid rule, which would take effect that October, highlighted the rationale for its creation: “Drive down costs, increase access, and open up a market space for creative innovation.” Andrew Bellavia (AuraFuturity) writes about the first year of the Over-the-Counter (OTC) hearing aid rule. It seems that just 2% of those with hearing difficulties purchased an OTC hearing aid in this time.

Qualcomm State of Sound 2023 Report Shows New Consumer Priorities

October 3, 2023 by Joao Martins

Qualcomm State of Sound 2023 Report Shows New Consumer Priorities

Qualcomm just published its 2023 State of Sound report. The focus for this year's survey is on evolving consumer uses of wireless audio devices, from traditional use cases like music listening, voice calls and watching video, to the more complex use of devices in the workplace, for gaming and hearing enhancement. As usage increases, highlights indicate new consumer priorities from their audio devices.

State of the Audio Economy: Macroeconomic Headwinds Also for the Audio Industry?

July 20, 2023 by Joao Martins

State of the Audio Economy: Macroeconomic Headwinds Also for the Audio Industry?

How well is the audio industry doing? Is there anything specific we in the audio industry can do, or are we just floating with the tide? Any attempt to characterize the state of the economy for the audio industry is limited to reading the signs from what are apparently very distinct, broader product segments. Yet, understanding these larger and wide-reaching product classes enables a better understanding of the overall macroeconomic picture and trends in consumer behavior.

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