This distribution announcement for the Roksan and Blok brands builds on an existing business partnership between Monitor Audio Group and Lenbrook America's sister company, Lenbrook Media Group, concerning the use of Lenbrook's proprietary multiroom music software, BluOS, in Monitor Audio and Roksan products.
"Monitor Audio Group and Lenbrook leadership teams have developed a respectful relationship while working together on BluOS platform developments," explains Robert Barford, CEO of Monitor Audio Group. "Lenbrook's pioneering use of long-term, customer-centric relationships alongside highly developing competencies and creativity in modern brand building is a healthy place to launch a future-oriented, market growth strategy."
"We are thrilled to add both Blok and the revered Roksan brand to our portfolio," says Agata Mossop, VP of Channel Development for Lenbrook. "We are piloting a fresh strategy to build awareness from an online focal point, which when coupled with tactical dealer partner development, should help ensure consumer choice in engaging with emerging brands like these."
Blok offers a suite of highly desirable, high-performance modular hifi furniture solutions, engineered for audio enthusiasts. Roksan is a renowned UK electronics brand of almost 40-years, with a comprehensive portfolio of amplifiers, media streamers, turntables, and other audio components, currently being updated and modernized.
Based in Raleigh, Essex, UK, the Monitor Audio Group is the parent company of Monitor Audio, Roksan and Blok, manufacturing high-performance loudspeakers, electronics and hi-fi furniture. The Monitor Audio Group has a global distribution network that covers 100 markets. The Monitor Audio loudspeaker brand will continue to be handled in North America by Kevro International, its long-time distribution partner in the region.
The Lenbrook Group of Companies is a privately held Canadian corporation who are the owners of NAD Electronics, PSB Speakers, Bluesound and Bluesound Professional. Lenbrook Americas, a wholly owned subsidiary of Lenbrook International, is responsible for the sales and marketing of NAD Electronics, PSB Speakers, Bluesound, DALI, Roksan, and Blok in both the US and Canada. Additionally, it also distributes Tivoli Audio in Canada.
www.monitoraudio.com
www.lenbrookamericas.com
