Jabra Updates Elite 8 Active and Elite 10 TWS Earbuds at CES 2024

Short after being unveiled at IFA 2023 and launched in the market, at CES 2024 Jabra unveiled a suite of experience-enhancing updates to its latest Elite wireless earbuds, the Elite 8 Active and Elite 10. The updates introduce new noise suppression algorithms for more powerful ANC, clearer calls and better awareness of the user's surroundings with HearThrough to provide a more natural audio experience. Bluetooth LE Audio maybe in a future update.
 
The initial updates for the new Jabra Elite 8 Active and Elite 10 TWS earbuds will be available in January 2024 and will include an easy-to-use on/off toggle for Adaptive Active Noise Cancellation (ANC), HearThrough, and Sidetone features, as well as new voice tone prompts. This enables enhanced interaction and empowers users to tailor their earbuds to their own/individual preferences. Additionally, users will be able to customize the device name of their earbuds.

By March 2024, users can expect an optimization for Elite 10 call clarity for bustling environments like offices, restaurants, and busy streets. Jabra’s latest noise suppression algorithms are designed to identify and diminish background voices, ensuring uninterrupted conversations.

Jabra’s improvements on the Adaptive ANC on Elite 8 Active paired with HearThrough will be even more effective in windy conditions. This is thanks to upgraded wind noise detection technology.

Although certainly welcome by anyone who bought these these Bluetooth 5.3 earbuds just recently, the announcement of updates at CES 2024 seems to show that Jabra wants to show off the possibility of updating its platform, just because it can. It certainly provides users with welcome improved audio experiences, but the short time between this announcement and the original product launch is a confusing move for consumers. 

The 2024 updates elevate the audio quality and enhance the overall functionality and usability of Jabra's latest generation earbuds - but there's no reason why they wouldn't be available from launch, unlike the promised Bluetooth LE Audio support, which was announced at launch that will be introduced with an upcoming over-the-air firmware update. "Our commitment to our customers is unwavering. We actively listen to market feedback, which fuels our drive to continuously enhance user experiences. We deliver ongoing improvements throughout the lifespan of our products, so that our users always experience the best of Jabra," says Ehtisham Rabbani, Head of Consumer Products at Jabra.

These updates will be available in two waves, the first in January 2024 and the second in March 2024. Updates are via the Sound+ app, and will be available to all users, existing and new, via a hassle-free over-the-air update at no cost.

Part of GN Group, Jabra builds on over 150 years of pioneering work within GN to create integrated tools for contact centers, offices, and collaboration to help professionals work more productively from anywhere; and true wireless headphones and earbuds that let consumers better enjoy calls, music, and media.
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www.jabra.com