The vinyl resurgence shows no sign of stopping, growing more popular than before globally. 4.8 million LPs were sold in the UK in 2020, a 10% increase from the previous year and the highest number in 30 years, according to a report from the British Phonographic Industry (BPI). Meanwhile revenues from vinyl albums grew 94% to $467 million in the US in 2021, according to the Record Industry Association of America (RIAA).
Targeting the modern vinyl lover that doesn't yet have other components other than maybe an amplifier and a pair of speakers, the Cambridge Audio Alva TT V2 turntable is an upgraded next-generation model, while the ST enters the company's range to provide the further choice and flexibility. Both models are designed to deliver the best reproduction from a record collection without causing damage to the fragile and precious pressings, unlike many of the cheap plastic "record-players" that are again being sold in novelty and décor stores.
Also, the new Cambridge Audio turntables are ready to be plugged into any line level input in amplifiers or active speakers, since both models feature a built-in phono stage based on the company's prized Alva Solo and Alva Duo phono pre-amplifiers that preserve the unique sound of vinyl. And that is also the reason why Cambridge Audio introduced a high-quality wireless audio option, with a Bluetooth transmitter using Qualcomm's aptX HD, allowing headphone enthusiasts to listen to their favorite records and move freely.
"The original Alva TT was the world’s first aptX HD Bluetooth turntable, and the reaction to it was beyond all our expectations. The new Alva TT V2 continues to blend the convenience of modern streaming with the rich listening experience of vinyl and takes on board listeners’ feedback from the first turntable. The all-new Alva ST opens up that experience to an even broader range of listeners with its competitive price point," says Stuart George, Managing Director of Cambridge Audio.
The switchable phono stage offers listeners the flexibility and choice of using the Alva TT V2 with the phono stage in their existing stereo amplifier, while also making it easy to upgrade their hi-fi system’s components over time. One of the changes from the original Alva TT is that users can now turn the Bluetooth transmitter off, offering even more choice and convenience for listeners as well as a shortened signal path – which in turn means better sound and more energy efficiency.
www.cambridgeaudio.com
