By offering Bose as one of its advanced audio options, Volvo Cars intends to provide its customers with the levels of sound performance that have defined Bose automotive systems for over 40 years. And as the industry pioneer in factory-installed premium sound systems, Bose now adds one of the world's most respected car brands to its extensive portfolio of OEM partners.
"Teaming up with Volvo Cars is a major milestone for us," says Peter Kosak, Bose senior vice president and head of automotive. "We share many common characteristics — from our long-standing commitment to delivering incredible consumer experiences to our intense focus on getting every detail just right. Bose is incredibly excited to bring our shared passions to the next generation of Volvo customers."
"The new Volvo EX90 represents a new era for Volvo Cars in which we set a decisive course for a fully electric and premium future," says Volvo Cars Chief Operating Officer and Deputy CEO Javier Varela. "Bose is a key part of this evolution, and we are thrilled to work with their audio experts to deliver an even more enjoyable experience to our customers."
The new Volvo EX90 is a versatile and stylish, fully electric family vehicle that combines breakthrough technologies and connectivity with unrivaled safety, comfort, and modern aesthetics. Engineers from Bose and Volvo Cars worked together closely to customize the 14-speaker Bose sound system to the Volvo EX90's unique interior. In addition, the system was developed using Perceptual Sound Rendering (PSR), a new software-enabled proprietary tuning approach from Bose, which provides more freedom and flexibility for system engineers to precisely tune audio performance for every seating position in the cabin.
"Rather than requiring a speaker-by-speaker tuning process, PSR enables engineers to holistically orchestrate the overall system to achieve the desired performance goal. With PSR, music playback is even more accurate, more vibrant, more true-to-life and the way the artist intended," Bose states.
The Bose system also features the latest generation of advanced digital signal processing — Centerpoint 360 — which creates a more enveloping surround-sound experience than previously possible. Additional capabilities in the Bose sound system for the Volvo EX90 include SurroundStage technology, which balances audio performance and puts each listener in the center of the music, no matter where they are seated in the vehicle.
Bose also applied its BassSync technology, which ensures more accurate low-frequency performance that sounds just as it did in the original recording. AudioPilot 3 noise compensation technology monitors all sources of sustained background noise and automatically adjusts the music signal for a more consistent and enjoyable listening experience.
"Bose sound systems are designed for consumers who love music and appreciate craftsmanship and meticulous design. It's an ideal combination and fit for Volvo Cars customers as well — for both long-time loyalists along with those new to the brand," Volvo states.
In the early 1980s, Bose engineers created the world's first factory-installed premium automotive sound systems. Unlike conventional or aftermarket automotive systems, Bose systems were designed and tuned for a specific vehicle — and changed the industry. Since then, Bose has developed proprietary speaker designs, advanced amplification and signal processing technologies, exclusive analysis and design tools, and technology for controlling the sound environment inside vehicles — all based on a heritage of research and engineering.
More information about the Volvo EX90 and the available Bose sound system will be shared in the coming months, closer to the vehicle start of production.
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