More Than Merchandise: Orange Amps Crest Edition Wireless Over-Ear Headphones
When in 2017 Orange Amplification introduced its own headphones at the Musikmesse and Prolight+Sound show in Frankfurt, the strategy was right on target. They helped leverage the brand's reputation as product extensions that reinforce the emotional connection with users. While generating a new revenue opportunity, in this case by expanding the already existing and extremely successful merchandise catalog. Three years later, Orange Amps renews the strategy with the new Crest Edition wireless headphones.