New Survey by Asahi Kasei Shows Increasing Need Towards Functional Premium Surfaces for Automotive Interiors
The automotive industry continues to evolve. A new survey by Asahi Kasei Europe shows that changing mobility behavior and the growing autonomy of cars will profoundly impact the user’s driving experience. Automotive interior features are on their way to become the main differentiating element influencing buying decisions – and within the interior, the need towards premium, hygienic and sound-absorbing surfaces is on the rise.