Qualcomm Unveils Snapdragon Sound End-To-End Audio System

Following previous announcements in development platforms and solutions for wireless audio, Qualcomm announced Qualcomm Snapdragon Sound, a new end-to-end approach to promote high resolution digital audio and enhanced voice communications across devices. The approach combines and optimizes multiple Qualcomm technologies for mobile platforms, processing, connectivity, plus the latest aptX Adaptive audio technologies needed to improve the sound experience for consumers.

IFA 2020, in Berlin, Germany, was "the first major global fair for consumer and home electronics" to physically take place since the pandemic. This limited push to promote a trade show again, lead some major consumer electronics companies and brands to converge their announcements in the week from September 1-5, with showcases streamed to the world live from the Berlin exhibition grounds. Some announcements were relevant to the audio industry and included the Qualcomm press conference, which used the opportunity to launch its latest Adaptive ANC platform, an important step towards smart true wireless earbuds.

MWC 2019 highlighted key areas where the audio industry should focus and from where it could gain it's most important benefits. A trade show vibrant in the presentation of audio technologies for voice interface solutions, smart and connected home and personal devices. I would never have dreamed that one day a trade show such as the Mobile World Congress would be part of my annual agenda. But now, traveling to Barcelona in February became an essential part of my duties for audioXpress every year.

Artificial intelligence (AI) and fast connectivity – critical ingredients for the next era of category leaders such as smartphones, smart home devices and smart speakers – will drive the U.S. consumer technology industry to a record-breaking $398 billion in retail revenues ($301 billion wholesale) in 2019 and 3.9 percent year-over-year (YOY) growth, which includes streaming services revenue, according to the Consumer Technology Association (CTA). A record growth anticipating the introduction of 5G smartphones and 8K TVs in 2019.