Our Future Car: Audio Bubbles, Sterile Cockpits, New Business Models

We probably listen to more music and podcasts in our cars than anywhere else. Which means this is where we’re pushing the boundaries of audio experience — less noise, personalized sound zones, and control. And we’re more aware of the safety implications, not distracting or tiring the driver. This article was published in audioXpress, June 2020.

Audioburst announced two new strategic and investment partnerships totaling over $10M USD from Dentsu Inc. and Hyundai Motor Company in conjunction with existing investors. The next-gen voice-search company plans to build unique advertising and in-car voice-based experiences with the two leading brands. Audioburst also announced plans to formally launch in the Japanese market at the end of 2019 with Japanese language capabilities.

As we said previously, the race is on for the winner of the full-wireless earbuds challenge. Doppler Labs is the latest contender with their Here One hearables, promising “The Future of In-Ear Computing”. The difference is this is not your typical crowdfunding project, but a company working for the past three years to perfect the Here One concept, exploring the full potential of personalized earbuds.