Shure Achieves Sustainable Packaging Goals in 2023, on Track for 90% Recyclable and/or Renewable Packaging for New Products by 2025

In 2022, Shure announced aggressive goals to increase recyclable and/or renewable packaging for new products. Shure has achieved its goal to convert to 75 percent by 2023 and is on track to grow to 90 percent by 2025 and 100 percent by 2030 for new packaging. The goal for existing product packaging in 2025 is 75 percent recyclable and/or renewable.

Skullcandy announced its newest EcoBuds True Wireless Earbuds, which are touted as the brand's most sustainable product to date. The bold new design introduces a battery-free charging case, and boasts a 50% lower carbon footprint than similar products. Not only are the Skullcandy Ecobuds made with recycled materials, the company suggests that its new Bluetooth 5.2 earbuds will be perfectly fine working up to 8 hours a day, while 10 minutes of charging will give users 2 hours of playtime.

ONiO, a pioneer in the development of advanced batteryless microcontrollers that can efficiently harness power from a wide range of sources, announced a strategic partnership with Exeger. ONiO chooses Powerfoyle as their preferred solar cell technology for product integration and will combine advanced microcontrollers with solar technology, driving forward the development of sustainable, low-maintenance electronics that are ready for immediate operation.

What are my two cents on criteria for sustainable product design? Bioplastics, sustainable, biodegradable, or end of life recyclable attributes are all aspects of a truly green product. I think that a conscionable green design philosophy focuses on the total integration of “good citizen” eco-friendly materials and processes and long, useful life.