Starkey Unveils Edge AI Hearing Products Featuring Auracast

Starkey, the privately held hearing technology company from Eden Prairie, Minnesota, is pushing ahead of the competition once again with the introduction of Edge AI, an innovative hearing technology building on the success of its Genesis AI platform. As the name implies, Edge AI represents the next leap in neural processing on-device applied to hearing assistance, in a modern LE Audio platform already featuring Auracast broadcast streaming capabilities.

The market for hearing enhancement products is set for disruption. Leading consumer electronics brands are now impinging upon the traditional markets for hearing aids by adding technologies that transform earphones into the growing category of hearables. Anticipating the cross-over opportunities between hearing aids and hearables and the rise of a unique new product category, market research firm Futuresource expands on the trend.

The unveiling of the new Starkey Livio AI platform was a major event for Starkey Hearing Technologies, with the US-based company multiple times mentioning the market disruption caused by the iPhone on the communications market, and declaring its ambition to do the same with smart hearing. Starkey intends to reivent "both the hearing experience and the hearing aid,” markets with Livio AI, “the world’s first Healthable hearing aid to utilize integrated sensors and artificial intelligence and the first device to track physical activity and cognitive health as measured by hearing aid use in social situations.