Amazon Introduces Alexa+ Next Generation Voice Assistant Powered by Generative AI

Amazon unveiled its new voice assistant Alexa+, now fully enabled by artificial intelligence. This is the predictable next step to bring back voice interfaces and personal assistants, directly interfacing and powered by generative AI engines, which helps explain why Amazon called Alexa+ its new personal AI assistant. The promotion shows a more conversational and more capable natural language voice interface. Time for the audio industry to start looking again at voice front-ends and smart speakers?

Following Apple's announcement at WWDC21 that Siri is now open to third-party device makers, Sensory announced availability of its global “Hey Siri” wake word, complementing its range of custom voice AI solutions. With TrulyHandsfree “Hey Siri” wake word models available in different sizes, languages, and ports for all of today’s popular DSP platforms, Sensory is fast-tracking the development of third-party Siri devices, ranging from wearables to smart speakers and beyond.