Spring 2020 Smart Audio Report Finds Smart Speaker Usage Growing

With more than 60 million adults A18+ in the U.S. now owning a smart speaker, new research from The Smart Audio Report reveals how the outbreak of COVID-19 and quarantine measures are disrupting routines and shifting consumer behaviors. Other key findings from the Spring 2020 Report reveal that usage of voice commands in general has increased slightly since the pandemic, with 52% of voice-assistant users saying they use voice tech several times a day or nearly every day, compared to 46% before the outbreak.

75 million people in the US are now using a smart speaker, and more than half of them – 39 million – are using it to control their smart TV, video streamer or other TV device at least weekly. This finding comes from Strategy Analytics’ latest report, 2019 Smart Speaker User Survey – US Results, and is based on a survey of 1136 users of smart speakers carried out in July and August 2019.

The exploding popularity of smart speakers in China is confirmed by findings from the latest Strategy Analytics consumer survey. The report, 2019 Smart Speaker User Survey – China Results, found that 63% of people who do not currently use a smart speaker plan to buy one within the next year. Another 22% say they will purchase a smart speaker later on, suggesting that smart speakers overall should reach at least another 85% of the population.