Shure Relaunches SM7B Microphone with Integrated Cloudlifter Preamp

Anyone looking to buy the famous Shure SM7B dynamic microphone, a favorite among musicians, podcasters and streamers, was immediately offered a bundle with the Cloudlifter preamp from Cloud. Recognizing the power of this combination, Shure decided to signal the 50th anniversary of the SM7 with the launch of a new version. The new SM7dB adds the convenience of a built-in preamp using technology licensed from Cloud, specifically tuned by Shure.

In 2023, Shure is celebrating the 50th anniversary of a microphone that has gained worldwide popularity among musicians, podcasters and streamers alike, and was one of the most unexpected best-sellers during the global pandemic. To celebrate 50 years of its iconic SM7 microphone, Shure is releasing 50 units of a super limited, numbered, Signature Edition SM7B Collector's box set. The box set will be available only through a sweepstakes in the United States, United Kingdom, Germany, and France.

Cloud Microphones, the Tucson, AZ maker of the original Cloudlifter has unveiled a new model in the family. The brand new Cloudlifter X offers a custom-designed Cinemag transformer along with two selectable output levels that expand the possibilities offered by the industry standard CL-1, which provides up to +25dB of of output gain. Compatible with condenser, dynamic and ribbon microphones, the new CL-X is a welcome addition to the popular Cloudlifter range.