Trends in Consumer Electronics Purchases Amidst Inflation Concerns

As retailers approach the busiest days of the holiday shopping season, sales and marketing channel specialist Acosta shared the results of its recent Shopper Insights Consumer Electronics Survey. While 74% of shoppers reflected a high level of concern about inflation, with more than half noting higher prices on nine of the top 10 most purchased items over the past year, 75% of shoppers claim that price had only somewhat to no impact on their decisions to buy the most-purchased consumer electronic items.

An estimated 56.9 million American adults (45 percent of all shoppers) have bought or planned to buy tech products during the Thanksgiving shopping week - which includes the Monday before Thanksgiving through Cyber Monday - according to the Consumer Technology Association (CTA). The 2015 Post Black Friday Survey finds the number of online and mobile shoppers is quickly approaching the number of in-store shoppers this year.

An estimated 51.2 million American adults (45% of all shoppers) bought or planned to buy consumer technology products during the 2014 Thanksgiving shopping weekend, according to a survey by the Consumer Electronics Association (CEA). Several areas saw notable spending growth over last year, including reported spending per person and tech purchases in wearables, TVs, wireless speakers and tablets.