Sony Promotes Real-time Live Distribution Technology With Full Object-Based Spatial Audio

Sony Electronics has created a real-time live distribution technology with full object-based spatial audio, expanding on the ecosystem for its 360 Reality Audio technology. For the first time ever, according to Sony, this new distribution technology will allow users to immerse themselves in a three-dimensional sound field during live musical events, streamed over the Internet.

Sennheiser has taken a majority sharehold in Dear Reality GmbH. The German company specialized in spatial audio algorithms and VR/AR audio software will continue to operate as a separate company based in Düsseldorf and Dear Reality confirms that its existing customers will be able to rely on existing dearVR products, while looking forward to new joint VR/AR workflows developed in collaboration with Sennheiser. Uwe Cremering, responsible for AMBEO Immersive Audio at Sennheiser, will support the company as a third CEO alongside founders Achim Fell and Christian Sander.

An invite-only audience in Austin experienced the debut of “MQA Live”, a new way for fans to connect to musicians. Jake Isaac and his band performed from London's Rocket Studios – the first time a live performance has been streamed in real time using MQA's technology and a new reference real time MQA encoder. The performance was listened to live in an Austin home on a variety of devices to recreate everyday listening environments.