Dirac Powers a New Generation of Automotive Audio in the Polestar 3

Digital audio processing pioneer Dirac and electric automobile innovator Polestar, have expanded their collaboration to elevate the audio performance of the new Polestar 3 with Dirac Opteo Professional, the company’s signature automotive sound optimization solution. The two Swedish companies have partnered to create an industry-leading automotive sound solution to the Polestar 3, and transform the vehicle into a moving theater with ultimate audio immersion.

For the audioXpress 2021 Automotive Audio Solutions update, Roger Shively (JJR Acoustics and Co-Chair of the AES Automotive Audio Technical Committee) wrote an expanded overview of the many ways in which the audio industry is increasingly interacting with car manufacturers, particularly in the transition to fully-electric powered vehicles. This article was originally published in audioXpress, June 2021.

Polestar 2, the new all electric car model from the exclusive brand owned by Volvo Car Group and Geely, is also betting strongly on distinct interiors and a focus on the whole audio experience. The Polestar 2 features a premium Harman Kardon audio system developed by Harman uniquely for the car, and allows over-the-air (OTA) updates to introduce new and improved audio features and functions over time. And being a Swedish brand, Polestar 2 also features Spotify Group Sessions Beta directly in its built-in Spotify app.

Chinese automotive brand Polestar is developing its latest Polestar 2 model, an all-electric five-door fastback that hit the car show circuit in 2019. According to Dirac, the project is breaking new ground with innovative in-car technologies that improve the in-vehicle experience. The Polestar 2 intends to offer a new level of in-vehicle audio performance, thanks to an integrated audio system developed by Swedish audio pioneer Dirac and Harman International.