Apple Unveils Reengineered Beats Studio Pro

Apple "dropped" the new Beats Studio Pro, the next generation of the iconic, bestselling over-ear headphones that inspired the acquisition of the brand for a record 3 billion USD. Since none of the original "cultural icons" remain associated with the brand, Apple designed the new product in partnership with British design studio Samuel Ross & SR_A. And obviously, the Apple engineering team added all the cutting-edge technology that the Beats Studio Pro 2023 edition require to actually stand-out in today's extremely competitive landscape.

Apple announced its highly anticipated update to its best-selling AirPods Pro true wireless earbuds. We don't know which model Apple sells the most, if the updated "loose-fit" standard AirPods, or the in-ear and more expensive noise cancelling AirPods Pro. The AirPods third-generation were launched in October 2021. Nearly a year after that, the flagship AirPods Pro were announced, delivering 2x better Active Noise Cancellation (ANC), longer battery life, better drivers and a new improved charging case.