THX Licenses VisiSonics 3D Immersive Audio Tools and Personalization Solutions

THX has licensed certain 3D audio and personalization technologies from VisiSonics, the 3D spatial audio and acoustic environment optimization technology company, and is incorporating them into its products. VisiSonics technologies will be utilized in THX Spatial Audio tools for game developers and music producers, and advance THX audio personalization for headset manufacturers. VisiSonics technology is also expected to be a part of anticipated THX offerings in the emerging market of hearable technology.

Singapore-based Creative Technology continues to be a stalwart on the pursuit of innovation in consumer electronics. Now they announced the launch of Creative Outlier Pro, the latest addition to the company's Outlier True Wireless series. Its new flagship product features an array of new technologies and is set to elevate the use of Hybrid Active Noise Cancellation (ANC) and Ambient Mode in true wireless earbuds. Adding a battery life of up to 60 hours makes it stand out even further.

Monitoring Dolby Atmos immersive content through headphones using binaural rendering of all the complex, object-based and multichannel information is both a challenge and an attractive option for audio engineers and content professionals. With strong momentum towards Dolby Atmos and spatial audio, Dolby decided to accelerate it's Personalized Head-Related Transfer Function (PHRTF) initiative, and announced beta availability of the new Dolby Atmos Personalized Rendering app and service.