Sonarworks Enables Personalized Audio, Perfected for Any Device, with SoundID

Sonarworks unveiled SoundID at CES 2020, and is promoting public demonstrations also at NAMM, from January 16-19. Combining all the know-how from Sonarworks professional and consumer technologies, correcting the frequency response of headphones, the Latvian company has now created a new simplified approach, combining software and machine learning to deliver personalized audio, regardless of device. And Sonarworks confirmed that it will be delivering the SoundID experience to 1MORE headphone users in 2020.

European audio software innovator Sonarworks has appointed Tarif Sayed to the position of Vice President, Strategy and Business Development, while extending its presence in the U.S. and Asian markets. In his new role, Sayed will focus on Sonarworks consumer licensing business and strategic partnerships on a worldwide basis with the goal of delivering the ultimate, personalized sound experience — across any device.

Audioburst announced two new strategic and investment partnerships totaling over $10M USD from Dentsu Inc. and Hyundai Motor Company in conjunction with existing investors. The next-gen voice-search company plans to build unique advertising and in-car voice-based experiences with the two leading brands. Audioburst also announced plans to formally launch in the Japanese market at the end of 2019 with Japanese language capabilities.

As we said previously, the race is on for the winner of the full-wireless earbuds challenge. Doppler Labs is the latest contender with their Here One hearables, promising “The Future of In-Ear Computing”. The difference is this is not your typical crowdfunding project, but a company working for the past three years to perfect the Here One concept, exploring the full potential of personalized earbuds.

The Advanced Television Systems Committee (ATSC) is steadily confirming all scheduled stages for the development and implementation of the most complete terrestrial transmission standard, effectively upgrading broadcasting to Mobile, Handheld and 4K Ultra HDTV with immersive, personalized audio.