Yes, But Only in German... Thoughts on Attending Trade Shows

I learned to attend trade shows in the era when it was crucial to bring back a large bag weighing 80 pounds filled with catalogs, price lists, and product manuals. In fact, I quickly learned to look at the global trade show calendar and sometimes attended regional trade shows just to find new products ahead of the major international events and establish an early relationship with a new company. Those local shows were mainly targeted at meeting final clients and end users for the region, but they were an effective way to meet key people with more time available, and learn how they defined their sales pitch in their own - sometimes more mature - markets.

Following the unveiling at NAMM 2019 in January, Finnish studio monitor manufacturer Amphion Loudspeakers will launch FlexBase25, for the first time in Europe, during the Musikmesse and Prolight+Sound exhibition in Frankfurt, Germany, April 2-5, 2019 (Hall 8.0 booth J50). FlexBase25 is a tunable bass extension system for Amphion's range of nearfield studio monitors, allowing an exact definition of the complete frequency response as required for recording, mixing and mastering tasks. VC

VC - Unveiled for the first time at NAMM 2019, the new Celestion Ruby is an alnico-magnet guitar speaker that’s purpose-built to create vintage tones – and at 35-watts power handling, it’s ideal for use with mid-powered amps and combos. The other new model is the G10 Creamback, a 10" addition to Celestion guitar range, hand-built in the UK using the same production methods and materials developed for the 12-inch models. The G10 Creamback uses a ceramic magnet and a 1.75-inch voice coil to deliver 45-watt power handling.

A decisive 2019 edition of Prolight+Sound and Musikmesse is fast approaching, signaling the return to a consolidated model and the adoption of a new layout, which includes new facilities in the Messe Frankfurt complex. For the first time since 2015, the two trade fairs are being held concurrently on all four days and, for visitors from the professional audio sector in particular, will offer a variety of new highlights and product innovations from the industry’s key players.