Avid Introduces New Pro Tools Subscription-Only Options for Music Creators and Studios

Avid announced that its leading audio production software Pro Tools is now available to every segment of the music industry with three subscription-only offerings starting at $9.99/month: Pro Tools Artist for aspiring music creators, Pro Tools Studio for serious audio engineers and music producers, and Pro Tools Flex, a subscription bundle for professional audio post and music facilities. These products build on the current Pro Tools product lineup with significant new capabilities and content, including new virtual instruments and strategic partner solutions.

Universal Electronics (UEI), a company specializing in universal control and sensing technologies for the smart home, announced a collaboration with Microsoft to launch a new digital assistant platform for the home built on the Microsoft Azure cloud platform using AI and IoT services. The UEI’s Nevo Butler turnkey smart home hub with nevo.ai built-in digital assistant will be launched at CES 2019 and will be available as a white-label solution for other manufacturers.

Avid has introduced several groundbreaking innovations at NAB 2017, including a next-generation video/audio interface in cooperation with Blackmagic, a new version of its Avid NEXIS storage platform for media, a free version of its Media Composer video editing system, and much more. On the audio front Avid announced a collaboration with Dolby to deliver deep integration of Dolby Atmos audio mixing to create a new powerful immersive audio workflow.

During the recent National Association of Broadcasters (NAB) 2016 show in Las Vegas (April 16-21), DTS announced cloud-based transcoding services for DTS audio formats are now available through Microsoft Azure Media Services, supporting new OTT services and television platforms. DTS also showcased its HD Radio technology at NAB 2016, confirming new car installations and more live monitoring solutions for digital radio.