Bowers & Wilkins and McLaren Automotive Celebrate Partnership with Special Edition Headphones

Since 2015, Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in McLaren’s supercars and hypercars. To celebrate the launch of the new high-performance hybrid McLaren Artura supercar, Bowers & Wilkins launched a McLaren Edition of its newest Px8 flagship wireless ANC headphones. Another great example of brand association, in this case for two legendary British companies.

Klipsch confirmed that its new true wireless earbuds with best-in-class Active Noise Cancellation (ANC) technology and built-in artificial intelligence are now available! The Klipsch T5 II True Wireless ANC earphones are the result of an extended collaboration between the consumer audio brand (a VOXX International company), Dirac's digital audio processing experts, and Bragi, the pioneers in hearables and creators of the Bragi Software Suite with embedded AI.

Originally published as part of the Automotive Audio Solutions Market Update feature in audioXpress June 2021, this article offers an overview on how British audio pioneer Meridian Audio is transforming listening experiences with new technologies for the car. For more than 10 years, Meridian has built a strong presence within the automotive market, with outstanding recent examples available for McLaren Automotive, Jaguar Land Rover, Human Horizons, Rivian, and Kia. The article details the company's approach with 3D surround sound and immersive in-car audio systems that combine all its digital processing solutions.

Following the recent Bowers & Wilkins acquisition, Sound United LLC, parent company to Denon, Marantz, Polk Audio, Definitive Technology, Classé, and Boston Acoustics, announced its intent to capitalize on Bowers & Wilkins’ in-depth knowledge of the automotive audio industry to expand its development into the growing automotive market. "Bowers & Wilkins’ heritage of automotive audio excellence empowers Sound United with deep well of knowledge, bettering its position for growth," the company states.

Klipsch announced that it will showcase a new lineup of true wireless and over-ear headphones with active noise cancelling (ANC) technology at the Consumer Electronics Show (CES) 2020. All five highly anticipated Klipsch headphones deliver quality sound, seamless connectivity and advanced functionality for people on the go. At CES 2020, Klipsch will also debut a new headphone series created in association with automotive sports brand McLaren Racing.