Masimo to Sell Consumer Audio Business to Harman International

Masimo announced that it has entered into a definitive agreement to sell its Sound United consumer audio business to Harman International, the company that is also a wholly-owned subsidiary of Samsung Electronics, for an aggregate purchase price of $350 million in cash, subject to certain adjustments. The transaction is expected to close by the end of 2025, subject to receiving necessary regulatory approvals.

Denon launched its Denon PerL Series of True Wireless Earbuds, which combines the hearing profiling technology pioneered by Australian crowdfunding champions Nura Sound, now rebranded as Masimo Adaptive Acoustic Technology (AAT). The two Denon TWS earbuds are also basically the same products designed and already promoted NuraTrue and NuraTrue Pro, now renamed as Denon PerL and Denon PerL Pro.

Denon has announced that it is bringing the hearing profile technology from Australian headphone company Nura, into the brand’s product pipeline. In adding Nura’s otoacoustic emission measuring technology to Denon products, the Sound United brand, now owned by Masimo, will be able to add personalized sound, based on hearing measurements of each ear, processed on the device to create a unique user listening profile..

Sound United announced that it has entered into a definitive agreement to be acquired by Masimo Corporation, a global medical technology company that develops, manufactures, and markets a variety of noninvasive monitoring technologies for hospital and home settings. Sound United will benefit from Masimo’s expanded organizational resources, while Masimo gains access to Sound United’s consumer-centric brands and distribution channel.