Consumer Awareness and Preference of Bluetooth Technology at All-Time High

A recent survey conducted by Canada based brand research firm Lux Insights puts consumer awareness of Bluetooth wireless technology at 92 percent globally, with 62 percent of respondents reporting a purchasing preference for Bluetooth enabled products, noting Bluetooth is reliable, easy to use, and makes life easier. The online survey was conducted in five languages across seven countries in January 2016 among 2,912 consumers responsible for technology purchases.