Sony Introduces 360 Reality Audio Music Experiences Powered by Object-Based Spatial Audio Technology

At CES 2019, Sony is not focusing so much on products and mainly highlighting content and experiences instead. Among those, Sony is promoting an all new music experience called "360 Reality Audio,” delivered by MPEG-H object-based spatial audio technology developed in collaboration with Fraunhofer IIS and promoted as “a new musical ecosystem for content creation, distribution and music playback.”