iHeartMedia to Acquire Jelli to Expand SoundPoint Programmatic Advertising Platform

iHeartMedia announced it has entered into an agreement to acquire Jelli, Inc., the technology company that powers its SoundPoint advertising platform. The Jelli platform is the pioneering technology foundation for programmatic buying and selling of broadcast radio, and this acquisition will enable iHeartMedia to further leverage Jelli’s assets to continue to create a digital-compatible broadcast radio buying platform for brands that includes targeting and creative optimization based on data and attribution tools compatible with the offerings of the major digital players.