Virtual Assistants Establish Strategic Role in Multiple Categories

Virtual Assistants (VAs) are poised to become the next-generation go-to interface, according to new market data and reporting from Futuresource Consulting. The company’s recent home audio quarterly tracker shows that products with integrated VAs grew to 41.8% of all home audio shipments in Q4 2018, an increase of nearly 50% on Q4 2017, with smart speakers increasing by 79%.

Market research firm Futuresource Consulting promoted its highly successful Audio Collaborative conference dedicated to latest audio industry trends. During this all-day event, held in London, UK, on November 8, 2018, Futuresource's Principal Consultant, Jack Wetherill presented "Key Trends and Drivers in the Consumer Audio Hardware Market," a summary of the company's latest market research on Consumer Audio. Consumer audio hardware is making a comeback and poised for a period of rapid growth, was the key message.