Xperi Celebrates 15th Anniversary of HD Radio Technology in BMW Cars in North America

Xperi is celebrating the 15th anniversary of the launch of HD Radio commercial digital radio system in a US vehicle. As HD Radio’s first car partner, BMW Group led the charge in bringing digital radio into vehicles, helping to revolutionize dashboard entertainment. In September of 2005, HD Radio technology, which BMW Group described at that time as ‘one of the most significant advances in radio broadcasting history,’ first came into the vehicle market as an option in BMW 2006 7 Series and 6 Series models.