McIntosh Launches Official Capsule Collection Celebrating Grateful Dead's Iconic "Wall of Sound"

Famous audio companies and audio brands should explore more simple marketing tools such as merchandising and collectors items (not NFTs!), to better connect with their users. McIntosh is a great example of emotional connection to the brand, and the NY-based company just announced the brand's collaboration with the Grateful Dead on a new, special-edition collection celebrating the iconic "Wall of Sound". The collection includes a T-shirt and Sweatshirt, featuring the famous Richard Pechner "Wall of Sound" photo.

Archiving the music of Star Wars, preserving physical media and much more will be covered during the 143rd International Audio Engineering Society Convention’s - October 18 to 21 at the Jacob Javits Center in Manhattan. The convention's Archiving and Restoration Track will feature its most varied events schedule ever, including in-depth looks at archiving the music of Star Wars and the remarkably prolific recordings of the Grateful Dead, media preservation techniques for the 21st century and much more.