Is Direct to Consumer the Future for Hearing Aids?

At first glance, the reason for the decision to allow the sale of OTC hearing aids in the US is clear. The market for hearing aids is going to be driven by over-the-counter sales, according to the latest research from analyst SAR Insight & Consulting. This assertion is given weight by the news that Bose — a market leader in home audio, headphones, and automotive audio systems —is the first company to be FDA approved for a patent on OTC hearing aids. As a result, many companies are diverting their attention to the medical hearing aid market.