Nielsen Acquires Music Metadata Service Gracenote for $560 Million

Nielsen announced it has entered into an agreement with Tribune Media Company to purchase Gracenote, the industry’s premier provider of media and entertainment metadata, including the music metadata provided to all major digital music services, including Spotify and Apple iTunes. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.