CES 2025: An Automotive Audio Perspective

Roger Shively shares his Automotive Audio perspective of CES 2025. An evolutionary year, more tempered after the explosive nature of the software-defined vehicle becoming reality last year. Narrow and Deep AI, Machine Learning, and Generative AI had their roles in developing and maintaining most of the software and platforms for automotive audio at CES 2025. The “Ploughman's Lunch” of Automotive Audio, Shively was going to call his chronicle from the automotive-filled West Hall and the Beach Lot across the street.

With the launch of the 2022 GMC Hummer EV Pickup, Bose is introducing its first-ever application of Electric Vehicle Sound Enhancement (EVSE) technology, bringing unprecedented sonic experiences to consumers of the world’s first all-electric supertruck. The new all-electric pickup features a 14-speaker Bose surround sound system, Active Sound Management, AudioPilot, Centerpoint, and SurroundStage technologies. The sound system has been designed and engineered specifically for the unique cabin acoustics of this vehicle.