Cinematic Experiences Through Headphones Inside the Car Using Cingo Technology from Fraunhofer IIS

Cinema inside the car? The new BMW 7 Series can be ordered with the BMW Theatre Screen option, featuring Fraunhofer's Cingo technology for realistic headphone playback, turning the car into a personal rolling cinema. The enveloping sound is delivered by the car's integrated surround sound system. If the passengers use headphones, the innovative Fraunhofer Cingo technology ensures uncompromisingly perfect sound for the BMW Rear Seat Entertainment Experience.

British loudspeaker company Bowers & Wilkins, famed for bringing its knowledge and acoustic experience to the automotive industry, has extended its successful partnership with BMW, with the launch of the iX, the new luxury electric SAV from BMW. The Bowers & Wilkins Diamond Surround Sound System is now fitted in the iX, delivering what the Brande defines as "the most advanced sound quality found in a car." The iX goes on sale in Spring 2022.

Xperi is celebrating the 15th anniversary of the launch of HD Radio commercial digital radio system in a US vehicle. As HD Radio’s first car partner, BMW Group led the charge in bringing digital radio into vehicles, helping to revolutionize dashboard entertainment. In September of 2005, HD Radio technology, which BMW Group described at that time as ‘one of the most significant advances in radio broadcasting history,’ first came into the vehicle market as an option in BMW 2006 7 Series and 6 Series models.

Following the recent Bowers & Wilkins acquisition, Sound United LLC, parent company to Denon, Marantz, Polk Audio, Definitive Technology, Classé, and Boston Acoustics, announced its intent to capitalize on Bowers & Wilkins’ in-depth knowledge of the automotive audio industry to expand its development into the growing automotive market. "Bowers & Wilkins’ heritage of automotive audio excellence empowers Sound United with deep well of knowledge, bettering its position for growth," the company states.