AvidPlay Subscription Service Now Enables Artists and Labels to Distribute Dolby Atmos Tracks for Apple Music

AvidPlay, Avid’s subscription-based, independent music distribution service, now allows artists and labels to distribute their Dolby Atmos tracks directly to Apple Music’s new Spatial Audio offerings. For those Pro Tools users that see the value of the fully integrated subscription that AvidPlay provides, this is now an important argument to increase the value of new Dolby Atmos mixes. Artists can even use the AvidPlay dashboard to manage their tracks and albums, and monitor song performance and earnings.