Technology Stories We Should Mention: From Innovation to Market

The marketing breakthrough for a new technology is not just about successfully launching another disruptive product. In audio, or any other industry, innovation needs to be supported with clear go-to-market strategies. Sometimes unexpected engineering issues don't work in tandem with the marketing plan after the big product reveal - but really bad is to lose the momentum after all the awards and positive press.

Yorba Acoustics (YA) from Riverside, California, will be introducing the new Model G1 Guitar Speaker at the 2015 NAMM Show. The G1 uses a new patent pending reflector technology with a unique geometrical device for correcting the frequency response of the two opposing drivers as well as improving dispersion for better on and off-axis listening positions. As YA says, “The Astonishing Look Is Where Form Follows Function”.