Trulli Audio Enters the Portable Speaker Market with Innovative ThinDriver Technology

Trulli Audio confirmed the official availability of its JAM5, the first in a line of portable speakers powered by Trulli's patented, ThinDriver technology. Initially unveiled as a proof-of concept, the JAM5 was recently offered direct-to-consumer on the company's website, receiving great reviews. Using an interesting configuration with two TD38S ThinDriver units combined with two opposite passive radiators and a center tweeter, this speaker impresses for its low bass extension. It can be also paired for stereo, for even more impressive results.

The marketing breakthrough for a new technology is not just about successfully launching another disruptive product. In audio, or any other industry, innovation needs to be supported with clear go-to-market strategies. Sometimes unexpected engineering issues don't work in tandem with the marketing plan after the big product reveal - but really bad is to lose the momentum after all the awards and positive press.