THX Launches THX Standard as Consumer Electronics Rating Resource

May 2 2018, 04:00
THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, announced the launch of THX Standard, a consumer electronics rating website that provides objective and data-driven evaluations of the audio and visual fidelity of consumer electronics to help consumers make informed purchase decisions. The THX Standard rating differs from the THX Certified logo attribution, which is only applied to products passing the THX certification process.
Using industry standards and a proprietary testing methodology, THX engineers evaluate the factors that influence the audio and visual fidelity of consumer electronics. THX then publishes test scores based on scientific measurements.
As a complement to the existing THX Certified program, THX Standard also features consulting services to help manufacturers improve their product scores and make them more competitive in the market.
"For over 35 years, THX has set the industry standard for the audio and visual fidelity of entertainment experiences," says Min-Liang Tan, CEO, THX Ltd. "The launch of THX Standard exemplifies our commitment to helping our industry partners better understand what factors influence the audio and visual fidelity of products and bring better products to market faster.  THX Standard reinforces our mission to make home and mobile entertainment come alive for consumers around the world."

THX Standard allows users to visually compare the test results and scores of popular TVs, amplifiers, and speakers at launch, with more products and categories coming soon.

Founded by legendary filmmaker George Lucas in 1983, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, and automotive systems.
related items