Planned activities to signal this global celebration includes Anniversary and Artist microphone editions, special edition t-shirts and gear, and a dedicated website. Shure is promoting a charitable auction of specially-designed SM58 artist editions and has created a comprehensive, multi-lingual website packed with historical information, artist photos, videos, and fan stories. The celebration will include the ability for fans to share their experiences and memorable moments on social media and through a video project submission.
The SM58-50A Limited Edition microphone touts all of the award-winning characteristics and technical specs of the SM58, and features a silver finish and printed denotation of the 50th Anniversary on the handle. Highlighting historically-inspired packaging, this model ships with a commemorative certificate, photo print, historical user guide, and a celebratory sticker.
In addition to this anniversary model, Shure will auction specially-designed SM58 artist microphone editions online, with the proceeds going to the charity of the artist’s choice.
“The SM58 has been at the center of unforgettable musical performances for 50 years and has left its mark on generations of audiences and performers,” says Soren Pedersen, Product Specialist at Shure. “Truly, it was born to perform, and any performer who picks up an SM58 in 2016 can depend on that same great sound that so many have shared in. We are thrilled and honored to celebrate this milestone and look forward to hearing about the experiences of SM58 fans from around the world.”For five decades, the Shure SM58 has been a world standard in handheld vocal performance microphones. The story of the SM58 goes back to 1961, when Shure engineer Ernie Seeler developed the Unidyne III cardioid capsule, based on a new diaphragm design that offered uniform deflection characteristics over a wide frequency range without “break-up.” After three years of hard work and hundreds of tests involving dropping, throwing, cooking, salt spray immersion and submersion, the SM Series was born, and Seeler’s same capsule design was first employed for 1965’s SM57 and later with the SM58, with the chief difference between the two mics being the ball-shaped pop windscreen.
The SM58-50A special anniversary microphone has a retail price of $109 and is available at select retailers.
sm58.shure.com | www.shure.com
