The new east coast North American headquarters location is also logistically advantageous to the Powersoft executive team, served by frequent direct flights from Italy into Newark Liberty International Airport. The reduced time difference enables more direct communication among the executive team at Powersoft to better support the business.
The decision to locate its North American headquarters in the New York Metro area comes as the amplifier manufacturer achieves another year of double-digit, year-over-year growth. The new headquarters, which also features product demo rooms, collaborative spaces and a full restaurant with striking views of New York City, coincides with several new employee appointments to various roles, which will be announced in the near future.
“Our new regional headquarters location in New York is a testament to the tremendous growth potential we see in the North American region,” comments Luca Giorgi, General Manager, North America, Powersoft. "As we continue to achieve double digit growth and raise our brand profile internationally, we are looking to increase our presence in the U.S. and Canada — in both footprint and scale. This will be achieved by streamlining our operations, increasing our sales presence and becoming more successful in the small-to-medium sized installation market."
Luca Giorgi, who comes from Powersoft's international headquarters location in Florence, Italy, will serve as General Manager for North American operations. One of his most important tasks — in addition to streamlining operational aspects — will be to impart Powersoft's Italian culture into the new headquarters: "In Italy, we work as a team to solve our customers’ problems — no matter what our individual roles may be and no matter what the customer concern may be,” Giorgi explains. "This is the ultimate degree of accountability, and when combined with our superior products and support, will help differentiate us in the U.S. market. Our customers need to know that we are different — and that we will always run the extra mile for them no matter what the circumstance.”
Powersoft expects that the North American location will help improve stock and inventory management for the region, with shorter lead times, improved support and greater engagement with regional sales representatives. But in addition to those improvements, Giorgi is confident that this proximity will benefit the North American market, particularly in the small-to-medium sized business segment, from restaurants, to retail, hospitality and corporate environments.
Powersoft’s new North American headquarters are located at 78 John Miller Way, Kearny, NJ 07032.
www.powersoft-audio.com
