"Commercial spaces are becoming increasingly more refined and sophisticated, but the audio products to address them have not kept up," says Theory Professional as the premise to its market launch. Theory is addressing this void head-on – not only in terms of performance, but also, design. The Theory product ecosystem is unique in that it offers many of the performance qualities of professional audio products – effortless dynamics, high efficiency, and rugged durability – but with the sonic delicacy, detail, and resolution of the best high-end high-fidelity products. Add Theory’s intelligent full-system design approach, with automatically tailored loudspeaker DSP, and you achieve startling performance at tremendous value.
The Theory product mix was thoughtfully and purposefully designed to include a small stable of highly-refined, yet very high-utility loudspeakers, subwoofers, and amplified loudspeaker controllers that offer class-leading performance in every application – indoors and out. Already robust, the current Theory line includes in-ceiling, in-wall, and mountable speakers, pendants, soundbars, subwoofers, plus a line of highly capable loudspeaker controllers. Theory is scheduled to release a range of all-weather options in the second half of 2023.
"Theory makes a simple promise to deliver the very best performance in every product category we enter," says Paul Hales, CEO. "A big claim for sure, but early feedback from AV integrators and specifiers has been unanimous – Theory has set a new bar for performance and design."
"Theory is positioned to be the premium audio solution for the commercial AV market," says Marc Bertrand, COO. "Combine that with an organization focused on customer service, and we are confident we will deliver. We look forward to demonstrating just that to a broad audience at InfoComm 2023."
InfoComm attendees are invited to stop by the Theory Professional Demo Room W223A to hear and experience every single Theory product firsthand. Audio demonstrations will run every hour on the hour June 14 – 16 during official InfoComm show hours, as well as between 11:00 am – 5:00 pm on Tuesday, June 13. Attendees can also see the current line of Theory products, get a look behind the curtain at what’s coming next, and learn more about the brand in booth 4989.
In the North America, AV professionals interested in learning more about the Theory Professional line can reach out directly, to:
C&C Technology Group: Metro & Upstate New York, New Jersey, New England, Mid-Atlantic
Mavric Incorporated: North Carolina, South Carolina, Tennessee, Georgia, Alabama, Mississippi
Online Marketing: Ohio, Western Pennsylvania, West Virginia, Indiana, Kentucky, Michigan
Sound & Sales West: Southern California, Southern Nevada
RTSales: Florida, Puerto Rico
Connect West: Western Canada
BG Media Solutions: Ontario
MM Technologie: Eastern Ontario, Eastern Canada
For interest and inquiries regarding all other regions, email Marc Bertrand here.
www.theoryprofessional.com
