Lifesize Merges with Serenova to Gain Muscle on Competitive Unified Communications and Collaboration Market

March 12 2020, 00:15
Lifesize, the video collaboration and meeting solutions company, and Serenova, a leading contact center-as-a-service (CCaaS) provider, announced a merger, creating a new combined business that expands solutions to serve more than 10,000 customers worldwide. Marlin Equity Partners, a global investment firm with over $6.7 billion of capital under management, is the financial sponsor of the merger and will continue to invest and support the combined business to address the $60 billion unified communications-as-a-service (UCaaS) market.

With the merger, the company is addressing the convergence of contact centers and unified communications and collaboration with software technologies and a complementary platform of enterprise-grade, cloud-based, high-definition video collaboration and contact center solutions. The new entity will enable companies who have solutions from either Lifesize or Serenova to "consolidate the patchwork of communications, contact center and video collaboration solutions," delivering "a new breed of unified, omnichannel experiences for workplace collaboration and customer engagement," according to the announcement. 

The new combined company will also provide existing customers with reinforced global scale and tailored local support through its partner ecosystem in more than 100 countries worldwide. Craig Malloy, founder and CEO of Lifesize, will serve as CEO of the new company. Serenova CEO John Lynch will assume the role of senior vice president of sales, including strategic oversight of global major accounts.

“Deeper customer and employee engagement through more vivid, direct communication is where the world’s most successful businesses will distinguish themselves from the competition,” says Malloy. “This merger joins two companies with vast market expertise and cutting-edge, cloud-based solutions. When combined into an integrated platform, we will be uniquely positioned to help organizations deliver communication experiences that far surpass the status quo, from the contact center to the meeting room and beyond.”

“Lifesize has a long track record of innovation in business communications and a strong dedication to customer success,” says Lynch. “The synergies between Serenova and Lifesize solutions will allow us to revolutionize how businesses communicate with their customers and will deepen the value we can offer to our existing contact center customers worldwide.”

Marlin Equity Partners, which recently led Serenova’s acquisition of the ProScheduler platform from Loxysoft, will play a key role in the combined company’s go-forward strategy to create a holistic unified communications portfolio through acquisition, partnerships and product development.

Lifesize was one of the last remaining video conferencing companies, which migrated successfully to fully cloud-based solutions with integrated meeting room systems and supporting all platforms, operating systems and even working with competitors's software such as Skype or Slack.
Serenova is headquartered in Austin, Texas. |
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