KEF is a pioneer of high-performance audio equipment and is well positioned to differentiate based on audio quality, driver technology and specific tuning characteristics. From hifi speakers to wireless speakers and headphones, KEF's products are designed to "deliver magic" to consumers's lifestyles, something that is still to be tested as a selling argument in the highly competitive true wireless category. Anyway, for users familiar with the brand, that is an important argument.
In 2021, KEF celebrates 60 years world-leading audio technology, delivering a signature sound "as the artist-intended". The audio performance of the latest Mu3 TWS earbuds benefits from the company's specially tuned Active Noise Cancellation technology, which enables the Mu3 earbuds to eliminate external noise without affecting the music details. Users can engage Ambient Mode or Active Noise Cancellation, engaging the audio picked up on the microphones to be played through, bypassing passive noise reduction and providing improved clarity on surrounding sounds.
The Mu3 design is based on KEF's unique enclosures, which contain an 8.2mm full-range dynamic driver, expertly tuned to deliver an exceptionally dynamic and well balanced, coherent sound.
To ensure the Mu3 earphones look as good as they sound, KEF has once again collaborated with Ross Lovegrove, the designer behind the MUON loudspeaker and the MUO Bluetooth speaker. Renowned for his innovative approach and flowing, sculptural forms, Ross Lovegrove embraces both beauty and technological ingenuity. Lovegrove’s ongoing collaboration with KEF is an exercise in aesthetic and engineering excellence.
The Mu3 TWS earbuds deliver the same pure and clean aesthetic that complements KEF’s design philosophy perfectly. And the design is matched by great ergonomics, ensuring the listener has the most comfortable audio experience. The Mu3s are perfectly balanced in the ears by smart weighting, which stops them from falling out. They are available with a choice of four subtly different sized ear tips to give a tailored fit for most ears, while also providing the perfect seal for noise isolation and to keep them securely in place.
The Mu3 also delivers reassuringly stable, latency-free Bluetooth 5.0 wireless connectivity, with the audio performance further enhanced by simultaneous signal transmission to both earbuds at the same time. And the earbuds are simple to connect and stable with both iOS and Android devices. After the initial setup, automatic pairing makes listening to the Mu3 an effortless experience.
The high-capacity, quick-charge batteries in the Mu3 design ensures a full day’s listening even with Bluetooth and Noise Cancellation engaged, and the headphones will remain safe if caught out in the rain thanks to their splash-proof design. The Mu3 Noise Cancelling True Wireless Earphones are now available in Silver and Charcoal Grey, retailing for $$229.99.
www.kef.com
