The partnership promotes Austere's 4K HDMI cables, as well as 8K Ultra HDMI, and further audio, power, and clean & protect products, which will also be offered as the preferred cable solutions for JBL soundbars and subwoofers as featured accessories in discerning retail partners. "Placing the selected Austere cables next to JBL audio products allows customers to immediately choose the ideal cable complement to JBL audio products and eliminates the guesswork and disappointment customers may have choosing other cables," Austere confirms. "This suggested pairing takes the guesswork out of finding the correct complementary cables that are optimal for JBL home theater audio."
"The performance of any component is amplified or limited by the cable connecting sources to audio hardware. Austere uniquely offers the performance that the most discerning customers want for their equally impressive electronic devices. An emphasis on reflecting owners’ styles and complementing the sleek devices they already own, as well as providing elite performance, sets Austere apart from the aggressively masculine and dated accessories and perfectly complement the elegance and sleek products from Harman," the company's announcement says.
“Being partners with Harman to provide home theater accessories to their audio solutions for home theater is an exceptional validation for Austere. Like Austere, Harman and its brands are committed to both exceptional performance and style,” says Deena Ghazarian, Austere Founder & CEO. “While we are deploying initially with JBL products, and joint retailers, our partnership will take us far beyond.”
“JBL and Harman are committed to ensuring our customers have an exceptional home theater audio experience, which is why this strategic partnership makes sense and why we selected Austere. The combination of our home theater products creates flawless audio solutions that exceed expectations. They are the obvious choice for our products and our customers,” states Daniel Lee, VP & GM Consumer Audio North America at JBL, Harman International Corp.
Austere is a technology accessories brand established in 2019 by CEO Deena Ghazarian and a team of industry veterans, offering high-performance power, cable and clean products with minimalist design. Austere products are available from JBL.com and select national, regional and global retailers.
www.austere.com
