All the new Genelec RAW speaker models feature the same Minimum Diffraction Enclosure (MDE) design, developed by Genelec in close collaboration with leading industrial designer Harri Koskinen, and fashioned from recycled aluminum. The models available are all two-way designs, and include the 8020, 8030 and 8040 nearfield studio monitors, the 4020, 4030 and 4040 installation loudspeakers, the new 4420 and 4430 Smart IP loudspeakers and the G Two, G Three and G Four home audio models.
Genelec’s original use of aluminum enclosures dates back to 1996 with the launch of the 1029A nearfield model, with the distinctive curves of the revolutionary diecast MDE design finally achieving worldwide recognition when the 8000 series was unveiled in 2004. By eliminating edge diffractions, the MDE delivers flatter frequency response, improved imaging and superior acoustical performance. The slimline enclosure is elegantly cast and beautifully finished to produce an extreme rigid structure with large internal volume – thereby extending the frequency response while simultaneously reducing resonances and thus the quantity of internal damping material required.
Over the years the MDE design has made possible an extensive range of custom paint finishes, but with the announcement of the new RAW option, Genelec is confident that the market will welcome the idea of investing in an endlessly recyclable Genelec loudspeaker that is itself largely created from recycled beverage cans and automotive parts – but is now even kinder to the environment.
"We have been trialling the RAW finish for an extended period of time, gauging customer response while fine-tuning the production process. Although we were driven by the desire to offer a loudspeaker option with even greater sustainability credentials, it quickly became clear that customers across all market segments also loved the ‘industrial’ design aesthetic that RAW represents. We hope the audio community will agree that our RAW loudspeakers sound exceptional, are beautiful to look at – and are better for the planet too," says Genelec Managing Director Siamak Naghian.
www.genelec.com/RAW
