Dirac Appoints Mats Oberg as Chief Sales Officer

May 8 2020, 04:10
Adding to the momentum created by the CES 2020 launch of its new consumer-focused app, which drastically enhances the sound quality of any headphone, and the completion of a new $6-million investment round, Swedish sound processing and optimization pioneer Dirac announced that Agilent veteran Mats Oberg has joined the global leadership team as Chief Sales Officer, reporting to Dirac CEO Mathias Johansson.

Momentum is building behind Dirac, whose new headphone app essentially makes a pair of earbuds sound like a high-end counterpart. Dirac's suite of audio optimization solutions is used by leading companies in the mobile, automotive, headphone and home theater markets ensuring that consumers experience sound of the clearest, crispest and best quality possible.

Mats Oberg joins the organization from Waystream AB, a provider of advanced digital infrastructure components and services, where he served as CEO since 2017. He’s also spent time at Sabre Corporation, a technology provider offering a broad range of data-driven business intelligence, mobile, distribution and SaaS solutions, and Agilent Technologies, the global market leader in analytical solutions for the biotech, chemical and pharma-industries, where he served in various managerial roles.

“I welcome Mats to Dirac, where I am confident his extensive sales experience across a broad range of industries is going to make an immediate and positive impact,” Johansson says.  “He brings a wealth of experience from outside the audio industry, having held several senior sales and management positions within Agilent and at smaller, innovative tech companies. His leadership, customer focus and demonstrated track record of success make him the ideal addition to our global leadership team.”
“I am excited to join Dirac at this very important inflection point in the company’s journey,” Oberg says. “Dirac’s solutions are unlocking the full richness of audio and, in doing so, they are transforming the way consumers experience sound at home, in the car, or on their mobile devices. I look forward to building on what this great group of customer-focused sales professionals has already achieved.”

Based in Sweden, Dirac optimizes digital audio with its patented sound technology, finding applications that span across mobile, gaming, VR/AR, headphones, automotive, residential and commercial AV. For professionals, Dirac produces the industry’s most powerful suite of audio tools for signal processing, used by some of the world’s most respected brands, including BMW, Datasat, Harman, NAD, OnePlus, OPPO, Rolls Royce, and Volvo. Dirac also has offices in Shenzhen, Beijing and Shanghai, China; a Research & Development facility in Copenhagen, Denmark; and representation in Germany, Japan, Korea, and USA. 
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