"We're thrilled to return to Las Vegas – home to CES for more than 40 years – and look forward to seeing many new and returning faces," says Gary Shapiro, president and CEO, CTA. "Hundreds of executives have told us how much they need CES to meet new and existing customers, find partners, reach media and discover innovation."
Digital audiences will also experience the spirit of the live event in Las Vegas. The CES anchor desk, which debuted at CES 2021, will travel to Las Vegas and connect the digital audience with exhibitors, conference sessions, keynotes and product announcements from the live event. New content will also be added once CES departs Las Vegas, enabling attendees and exhibitors to continue connecting and exploring.
"Our customers are enthusiastic about returning to a live event in Las Vegas," says Karen Chupka, EVP, CES, CTA. "Global brands and startups have shared that plans are already well underway and are committed to sharing the magic of an in-person CES with even more people from around the world."
Record Growth for Automotive at CES 2022
The CTA confirms that the automotive sector is tracking for record growth at CES 2022. The transportation and vehicle technology category has already exceeded the final number of CES 2020 exhibitors and brands are continuing to sign up for the upcoming show. Over 175 companies have committed from the transportation and vehicle technology industry for 2022, which represents a 12% increase from CES 2020. At CES 2022, transportation and vehicle technology will move to the LVCC’s new West Hall and feature top brands including Audi, Daimler AG, General Motors and more.
Strong representation at CES 2022 is also expected in the number of startups from around the world. Eureka Park, the area of CES showcasing startup companies, is having strong sales. Many international groups are increasing the amount of space reserved. Startups will represent countries around the world, including large delegations from France, Italy, Japan, the Netherlands, South Korea, Taiwan, Thailand and the UK.
Digital health, smart home, and advertising, marketing and media (C Space) technologies are all expected to be strong at CES 2022. Attendees will see the latest in technology from companies including Amazon, AMD, Hyundai, IBM, Intel, LG Electronics, Panasonic, Procter & Gamble, Qualcomm, Samsung Electronics, Verizon and more.
A key trend at CES 2022 will showcase how the pandemic has fueled innovation across many industries, including digital health, smart home and advertising and marketing. Companies have launched products that impact health and wellness, change how people stay in shape and improve the home experience. Global brands including 3M, Abbott, AT&T Business, Omron Healthcare, Philips, Samsung Life Insurance and Sleep Number will share the latest technologies in digital health and attendees can expect to see Belkin, Kohler and Moen display their latest smart home technologies.
Consumer culture has shifted through the pandemic and brands have adjusted how they entertain their audiences. DISH Network, FreeWheel Media, NBCUniversal, Roku, Samsung Ads, Snap and WarnerMedia will exhibit in C Space, sharing the latest trends and news in advertising, marketing and creative.
Web Summit Selected as Digital Platform Provider for CES 2022
The CTA also announced it has selected Web Summit as the digital platform provider for CES 2022. Web Summit’s event operating system, Summit Engine, is a cloud-based platform, built to support events with both in-person and digital audiences.
“For CES 2022, we sought a platform that would benefit both in-person and digital attendees,” said Jean Foster, senior vice president of marketing and communications, CTA. “Working with an innovative and unique company like Web Summit allows CES to, once again, reimagine how we convene and collaborate as an industry.”
Exhibitors and attendees from across the globe will connect and experience the latest product launches and thought-provoking content. Those participating in person will use Summit Engine, Web Summit’s proprietary event operating system, to plan their CES schedule and connect with other participants. Digital audiences will have the opportunity to share the excitement of the in-person event by accessing live keynotes, viewing select conference sessions and connecting with exhibitors and other attendees.
Exhibitors with a physical presence in Las Vegas can expand their reach to CES digital participants with this creative platform to showcase their product launches and thought leadership. For all attendees, networking and on-demand content will be available through the end of January. Registration to attend CES 2022 digitally will open in December.
CTA will be reviewing guidelines for coronavirus safety measures from the Centers for Disease Control and Prevention, in addition to state and local guidelines. CTA will be following applicable federal, state and local laws, adapting CES plans accordingly and sharing updates with its audiences.
Owned and produced by the Consumer Technology Association (CTA), CES features every aspect of the technology sector. As North America's largest technology trade association, CTA is supported by the world’s leading innovators – from startups to global brands. CES 2022 will take place in person in Las Vegas, and digitally, Jan. 5-8, 2022.
www.ces.tech
www.ce.org
