Bose Launches Sleepbuds II with Better Noise Masking and New Relaxation Content

September 23 2020, 00:15
Now with "clinically proven technology," Bose officially launched the Sleepbuds II, the next generation of its bedtime wearable earbuds to help people fall asleep faster. According to Bose, the quickly forgotten original Sleepbuds, have been replaced by a new model with "demonstrably better" noise masking and introducing new categories of content to combat the other barrier to rest: the inability to relax. 

The Sleepbuds II combine a new acoustic and electronics design, a new enclosure that's "lighter than a dime," (for those outside the US, the dime is that smaller ten-cent white coin that you are given everywhere in the US, but no one accepts back, and you can't even give away as a tip) new proprietary ear tips for a secure, super-soft fit, and over 35 free tracks — all methodically produced and tested. The result, Bose claims, is "an engineering breakthrough: two tiny, ultra-comfortable, truly wireless buds that block, cover, and replace the audible distractions from loud partners, neighbors, dogs, and traffic — and reduce the mental distractions from long, busy days."

Bose Sleepbuds II will be available October 6 for $249.95 and preorders start today. They aren't active noise cancelling headphones or in-ear headphones with an added feature, and they don't stream music or let users take and make calls. They are totally optimized for one thing — putting people to sleep (at least after users forget how much they paid).

"Bose Sleepbuds II use advancements in our proprietary noise masking technology because covering sound — not cancelling it — is a better solution for sleeping," says Steve Romine, head of the Bose Health Division. "You can't duplicate the experience combining earbuds with apps, playing your music louder, or using earplugs and bedside machines — so millions of people are still suffering. We never gave up on helping them, and that's why we're so excited about Sleepbuds II. They 'quiet' more of the low frequencies found in the biggest threats to a peaceful bedroom — like snoring partners, idling engines, and nearby footsteps. And with new relaxation tracks, they help quiet your mind, too."

In a first-of-its-kind study, Bose partnered with the University of Colorado Anschutz (not the gun manufacturer) Medical Campus and the UCHealth CARE Innovation Center to test the impact of Bose sleep technology — which was clinically proven to help people fall asleep faster. The research also found that 100% of participants confirmed Bose noise masking worked against the common disturbances that kept them up or woke them up; 86% said the product helped them fall asleep easier; 76% said it helped them stay asleep; and 80% reported an overall improvement in sleep quality.

For control and updates, the free Bose Sleep App lets users set an alarm, change volume, and now includes three categories of content — all precisely developed, engineered, and mixed to overcome what keeps you up or wakes you up (what, what?). 

"Bose Sleepbuds II feature advancements in noise management, acoustics, psychoacoustics, and electronic miniaturization. Each bud is a just a quarter-inch deep — about the same as a pencil's eraser — to dramatically reduce irritating contact when your head is resting on a pillow, even on your side. A new anti-friction coating covers each enclosure to prevent "squeaking" against fabric, and a new etched antenna produces a more reliable phone and tablet connection using low-energy Bluetooth. Inside, a new NiMH (Nickel-metal Hydride) battery powers 10 hours of run time, and a new minuscule circuit board stores up to 10 files from the Sleep App's library. Its noise-masking tracks are matched to a new transducer to "cover and replace" more unwanted sounds than ever before — while a new pressure equalization design and soft silicone tips "block" more from entering your ear. With three sizes included, the tips are different than those made for daytime use. Their materials, shape, and design are all optimized to stay in place for a full night of peaceful, pain-free rest," Bose explains.

In the company's website, Bose recommends the Sleepbuds II for people suffering from everyday stress, snoring, noisy neighbors, urban noise or... "the news of the day." One would think this would be for people suffering from tinnitus, but Bose doesn't even mention that medical condition. Apparently, some people sleep better hearing noise-masking tracks, nature sounds or new-age music...

Sleepbuds II come with an improved anodized aluminum case that stabilizes each bud while they're stored and charged and provides up to 30 additional hours of battery life. For convenience, they're equally compatible with iOS and Android devices. For durability, they're sweat- and water- resistant with an IPX4 rating.
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