Biamp Announces Acquisition of Sound Masking Specialist Cambridge Sound Management

December 21 2018, 00:35
Biamp, the professional audio and video networking solutions manufacturer from Beaverton, Oregon, announced the acquisition of Cambridge Sound Management (CSM). Headquartered in Waltham, Massachusetts, CSM is a pioneer and a leading brand in the fast-growing sound masking market, with an extensive range of solutions and integration know-how that perfectly complements Biamps activities. CSM will join Biamp as a product family within the company's portfolio, with business functions gradually being blended to form a single Biamp business.

CSM is an established provider of direct and in-plenum sound masking solutions, which claims to be "the most recognizable and frequently installed sound masking brand." The company also claims to have approximately a 50-percent market share and more than 20,000 installations in organizations of all sizes and types including "over half of Fortune 100 companies that look to the company to manage sound effectively and create satisfying working conditions within dense open office environments and other settings." 

CSM's sound masking solutions — sold through a network of skilled integrators — have broad application across market segments including corporate, healthcare, financial services, education, government, technology, and retail and its products have received numerous industry awards and recognitions, validating their quality and innovativeness. This model and many of the integrators themselves are identical to Biamp's, which allows a straightforward and speedy combination and expansion of both entities' distribution networks.

As Biamp President, CEO, and co-Chairman Rashid Skaf remarked, "The acquisition of Cambridge Sound Management unites two great brands in the professional audiovisual market. Together, we offer customers better access to industry leading solutions that manage sound and video to address a wide array of modern communications and collaboration challenges. It has been just one year since I led the acquisition of Biamp with Highlander Partners with the stated intent of leveraging it as a platform to build a respected provider of comprehensive audiovisual solutions. This transaction is the first evidence of that strategy being implemented but far from the last. Biamp is on the move!"

Biamp is already a leading manufacturer of professional audio systems for business, education, and government facilities. Under Skaf's direction, the company has charted an aggressive growth strategy that blends organic product line and distribution expansion with entry into new markets via acquisition. According to the company, the addition of CSM is the first realization of the second part of that strategy and a significant commitment to an entirely new solution category. Biamp currently offers a wide range of audiovisual solutions that facilitate communication and collaboration in conference rooms, lecture halls, auditoria, as well as paging and notification for open areas like offices, concourses, retail centers, and casinos. CSM adds an important new sound masking offering for these open areas that integrates naturally with Biamp's solutions technologically and operationally. Users buying from Biamp will now get both capabilities within a single integrated platform. |
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